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Askja

Bílaumboðið Askja

Reykjavík, Iceland

FranchiseNew vehiclesUsed vehiclesWorkshop
Founded 200451-200 employees4 locations
Profile last updated: March 4, 2026

About

Founded in 2004, Askja is a franchise car dealer based in Reykjavík, Iceland selling Mercedes-Benz, smart, Kia +1 more.

Askja is a service company specializing in the sale and service of vehicles from Mercedes-Benz, smart, Kia, and Honda. The company operates as an authorized dealer and service partner for these brands, with multiple locations in the Reykjavík area and Reykjanesbæ. Askja offers comprehensive services including new and used vehicle sales, workshop services, parts sales, vehicle rentals, and electric vehicle charging solutions. The dealership emphasizes customer service excellence, featuring a culture of joy, cooperation, and flexibility. It maintains ISO 14001 environmental standards and equal pay certification (ÍST 85/2012). The company employs over 40 mechanics and operates four service centers specializing in maintenance and repairs. Askja provides pickup and delivery services for customers, a customer service portal for booking appointments, and support for electric vehicle charging infrastructure.

Location

Reykjavík, Iceland

Founded

2004

Employees

51-200

Locations

4

Legal name

Bílaumboðið Askja

Registration

450704-2290

VAT number

84323

Focus areas

Mercedes-BenzsmartKiaHondaelectric vehicleshybrid vehiclesworkshopauthorized dealerIceland

Certifications

ISO 14001ÍST 85/2012

Languages spoken

ISEN

What they sell

Brands sold

Mercedes-BenzsmartKiaHonda

Vehicle types

CarsTrucksVansMotorcycles

Services

WorkshopPartsTrade-inFinancingLeasingRental

Advertised price range

ISK 4,490,777 – 41,990,000

Opening hours

Monday
07:45 – 17:00
Tuesday
07:45 – 17:00
Wednesday
07:45 – 17:00
Thursday
07:45 – 17:00
Friday
07:45 – 17:00