AVAG Holding SE

Founded in 1915, AVAG Holding SE is a franchise car dealer based in Augsburg, Germany selling Opel, Toyota, Lexus +19 more.

AVAG Holding SE is one of Europe's largest automobile dealership groups, operating 200 locations across Germany, Austria, Croatia, Hungary, Poland, Slovenia, and Ungarn. Founded in 1915 as a small smithy in Augsburg by Albert Sigg, the company has grown into a major automotive trading enterprise. The holding company coordinates franchise and authorized dealerships for multiple premium and mass-market brands. AVAG provides comprehensive services including new and used vehicle sales, financing, leasing, parts distribution, workshop services, and logistics. The group operates with approximately 6,000 employees and generated 3.0 billion euros in turnover. The company manages subsidiary operations through intermediate holdings (DIA, DIO, AVI GmbH) that organize dealer activities by brand and geography. AVAG emphasizes sustainability, environmental protection, digital transformation, and customer satisfaction as core business principles.