Bay Marine

Family owned

Sturgeon Bay, WI, United States

IndependentNew vehiclesUsed vehiclesWorkshop

Founded 197251-200 employees4 locations164 vehicles listed

Profile last updated: September 6, 2026

About

Founded in 1972, Bay Marine is an independent car dealer based in Sturgeon Bay, United States selling Back Cove, Sabre, Riviera +16 more.

Bay Marine is a family-owned yacht and boat brokerage with over 50 years of experience serving boaters across the Great Lakes region. Operating from four locations in Wisconsin, Illinois, Michigan, and Ohio, the company specializes in the sale of new and used powerboats, motor yachts, and fishing boats from premium manufacturers. Bay Marine provides comprehensive services including yacht brokerage, in-house financing, boat valuation, and full-service marina operations. The company maintains factory-trained technicians specializing in mechanical repairs, refits, fiberglass work, and maintenance for vessels ranging from 18 to 90 feet. Services include major and minor repairs, gel coat and painting, fiberglass work, rigging, and carpentry. Bay Marine partners with leading marine brands including Garmin, Mercury Marine, Raymarine, Volvo Penta, Yanmar, and others. The company was recently acquired by TopSide Marinas while remaining independently operated by its founding family, ensuring continuity of service and customer relationships.

Location

Sturgeon Bay, United States

Founded

1972

Employees

51-200

Locations

Focus areas

yacht brokerboat salesmarine serviceGreat Lakesmarina operator

What they sell

Brands sold

Back CoveSabreRivieraEvergladesWellcraftBelize MotoryachtsGrand BanksTiara YachtsOcean AlexanderMonte Carlo YachtsGrand CraftWorld CatKey WestViking PrincessCruisers YachtsSea RayBoston WhalerFour WinnsCrevalle Fishing Boats