Bergstrom Automotive

Founded in 1974, Bergstrom Automotive is a franchise car dealer based in Middleton, United States selling Acura, Alfa Romeo, Audi +31 more.

Bergstrom Automotive is Wisconsin's largest automotive dealership group, headquartered in Neenah. Founded in 1974 by John F. Bergstrom and his brother Richard, the company operates over 59 locations across Wisconsin and represents 34 brands including luxury, mainstream, and specialty vehicles. The dealership specializes in transparent, upfront pricing for both new and used vehicles, with no commission-based sales structure. Services include certified pre-owned vehicles, trade-in programs, financing and leasing options, and comprehensive service departments offering maintenance, repairs, parts, and body shop services. The company emphasizes customer-first experience through digital tools, online purchasing, and a seven-day return guarantee on new and used vehicles. Bergstrom is known for community involvement and exceptional customer service ratings.