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Charlies Subaru

Charlies Subaru

Family owned

United States

FranchiseNew vehiclesUsed vehiclesWorkshop
Founded 198639 years in business240 employees8 locations
Profile last updated: May 1, 2026

About

Founded in 1986, Charlies Subaru is a franchise car dealer based in United States selling Subaru.

Charlies Subaru is a family-owned Subaru franchise dealership located in Augusta, Maine, serving the greater Auburn, Bangor, and coastal Maine regions. Established in 1986, the dealership has grown from a single location to an 8-franchise operation with 240 employees, selling approximately 10,000 vehicles annually. The dealership offers an extensive inventory of new Subaru vehicles including the Forester, Outback, Ascent, Crosstrek, Legacy, Impreza, WRX, BRZ, and electric models, as well as used vehicles and certified pre-owned Subarus. Services include sales, leasing, financing, full-service automotive repair, collision center services, and a parts department. Charlies Subaru features a proprietary 10-year/150,000-mile powertrain warranty on all new vehicles. The dealership emphasizes customer satisfaction, community involvement through the Subaru Love Promise program supporting local charities, and provides dealership-exclusive perks including complimentary car washes. Online inventory browsing, test drives, and flexible financing options are available.

Location

United States

Founded

1986

Employees

240

Locations

8

Legal name

Charlies Subaru

Also trading as

Charlies Motor Mall

Languages spoken

EN

What they sell

Brands sold

Subaru

Vehicle types

CarsVans

Services

WorkshopPartsTrade-inFinancingLeasing

People

Management & team

  • Charlie Shuman

    President

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