GMG S.p.A.

Founded in 1990, GMG S.p.A. is a franchise car dealer based in Vinci-Sovigliana, Italy selling Mercedes-Benz, Audi, Volkswagen +2 more.

GMG S.p.A. is a historic dealership group founded in 1990 and officially recognized as a franchise and authorized dealer for Mercedes-Benz, Audi, and Volkswagen in Tuscany. The group expanded significantly in 2007 by transforming into S.p.A. status and opening new locations across Florence, Prato, and Pistoia. In 2020, the acquisition of Quattrocar marked entry into the Audi franchise market, further strengthening the group's market presence. By 2025, GMG added two prestigious new brands: KGM and XPENG, reflecting the group's commitment to evolving automotive markets and electric vehicle solutions. The group operates 10 locations across the provinces of Florence, Pistoia, and Prato, employing over 230 specialized professionals. The dealership offers comprehensive automotive services including new and used vehicle sales, financing, leasing, maintenance, and parts sales through dedicated service centers equipped with modern technology. GMG holds the distinction of operating the only Mercedes-Benz AMG Performance Center in Tuscany and provides specialized commercial fleet solutions through its dedicated GMG for Business division.