LA

LARAG

LARAG AG

Wil, SG, Switzerland

AuthorizedNew vehiclesUsed vehiclesWorkshop
Founded 1950501-1000 employees8 locations
Profile last updated: April 30, 2026

About

Founded in 1950, LARAG is an authorized car dealer based in Wil, Switzerland selling Mercedes-Benz, Fiat, FUSO +1 more.

LARAG is Switzerland's leading specialist in commercial vehicles, established in 1950. The company operates eight service locations across German-speaking and French-speaking Switzerland, providing comprehensive solutions in truck, van, and trailer sales, financing, leasing, and rental services. The company is an authorized Mercedes-Benz dealer for commercial vehicles and also represents Fiat Professional, FUSO, and Unimog brands. LARAG operates extensive in-house workshops with specialized departments for mechanics, electrical systems, refrigeration units, chassis alignment, and diesel servicing. The company offers parts supply, vehicle customization, and fleet management services. LARAG revived the historic LAREL brand for electric vehicle conversions, continuing a tradition from the 1980s-1990s when the company pioneered electric vehicle manufacturing. The company provides 24/7 roadside assistance, vehicle recovery, and damage repair services. LARAG also offers conference and event facilities at its Wil location.

Location

Wil, Switzerland

Founded

1950

Employees

501-1000

Locations

8

Legal name

LARAG AG

Languages spoken

DEFR

What they sell

Brands sold

Mercedes-BenzFiatFUSOUnimog

Vehicle types

TrucksVansTrailers

Services

WorkshopPartsTrade-inFinancingLeasingRentalRoadside assistance

Inventory

as last crawled

Listed on

AutoScout24Swisstruck

Opening hours

Monday
08:00 – 18:00
Tuesday
08:00 – 18:00
Wednesday
08:00 – 18:00
Thursday
08:00 – 18:00
Friday
08:00 – 18:00
Saturday
08:00 – 16:00
Sunday
Closed

Other car dealers in Switzerland

View all