Nielsen Car Group

Founded in 1988, Nielsen Car Group is a franchise car dealer based in Silkeborg, Denmark selling Ford, Hyundai, Volvo +8 more.

Nielsen Car Group is one of Denmark's largest vehicle dealership groups, operating 19 car dealerships across Jutland and Zealand. The group was established in 1988 when Bjarne Nielsen acquired a Ford dealership in Herning and has grown significantly through strategic acquisitions. The company operates five brands: Bjarne Nielsen (8 Ford dealerships), Bilernes Hus (a large multi-brand dealership in Silkeborg), Dahl Pedersen, LEASING DK (a leasing specialist established in 2004), and Motorpoint (a premium used car platform). The group represents major manufacturers including Ford, Hyundai, Volvo, Renault, and others. Services include new and used vehicle sales, financing and leasing options, authorized workshops with over 80 service lifts, and parts sales. The company employs over 900 staff and focuses on providing mobility solutions to Danish customers through sales, leasing, and service offerings.