Saeed Juma Al Naboodah Group

Founded in 1958, Saeed Juma Al Naboodah Group is an authorized car dealer based in Dubai, United Arab Emirates selling Peugeot, HAVAL, TANK +17 more.

The Saeed Juma Al Naboodah Group is a major Emirati family-owned conglomerate founded in 1958 by two brothers. Its diversified portfolio spans automotive, commercial vehicles and heavy equipment, electrical, travel and tourism, logistics, agriculture, real estate, construction and hospitality. Through its commercial vehicle and automotive arms, including Swaidan Trading and Swaidan Motors, the group is the sole or exclusive distributor in the UAE for brands such as Peugeot, HAVAL, TANK, Maxus, Ashok Leyland and Sennebogen. It sells new vehicles and operates a pre-owned car business, runs 24x7 after-sales workshops and spare parts outlets across the UAE, and provides mobile workshop support. The group also operates SMKA Electric, a distributor of electrical and lighting products, and reports nearly 4,000 employees.