Semler Gruppen

Founded in 1917, Semler Gruppen is a franchise car dealer based in Brøndby, Denmark selling Volkswagen, Audi, Škoda +16 more.

Semler Gruppen is Denmark's largest vehicle importer and a leading automotive and agricultural machinery dealer, founded in 1917 as Skandinavisk Motor Co. The group represents some of the market's strongest brands including Volkswagen, Audi, Škoda, Porsche, John Deere, and Hitachi. With approximately 3,000 employees and 16 dealership locations across Denmark, Semler Gruppen sells roughly one in four new cars registered in Denmark annually. The company operates multiple divisions: Semler Mobility Import (passenger cars and commercial vehicles), Semler Premium (luxury brands), Semler Agro (agricultural machinery), Semler Machinery (construction equipment), and Semler Mobility Solutions (future mobility concepts including Connected Cars and Holo autonomous driving technology). Services include vehicle sales, financing, leasing, workshop repairs, parts sales, and trade-in options. The group prioritizes sustainability with a climate target of 35% zero-emission vehicles by 2025 and is committed to corporate social responsibility across environmental, social, and governance initiatives.