Smart Motors Toyota

Founded in 1908, Smart Motors Toyota is a franchise car dealer based in Madison, United States selling Toyota, Honda, Mazda +6 more.

Smart Motors Toyota is a historic Toyota franchise dealership in Madison, Wisconsin, established in 1908. Operating for over 117 years, the dealership has served the greater Madison area, including Middleton, Sun Prairie, and Waunakee. Originally family-owned by the Smart family, it is now operated by the Baxter Auto Group. The dealership offers a comprehensive selection of new and used Toyota vehicles including cars, trucks, SUVs, minivans, and electric models. Services include sales, factory-certified maintenance through ToyotaCare (a no-cost maintenance plan for 2 years or 25,000 miles), repair, parts sales, body shop, and auto glass services through a NOVUS franchise. The dealership is recognized as one of Wisconsin's largest Toyota dealers and received the prestigious Presidents Cabinet Award from Toyota Motor Sales, an honor bestowed to only the top 1% of Toyota dealers nationwide. It operates with a transparent, one-price sales model and offers financing and leasing options through Toyota Financial Services.