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Urfer Group

Claude Urfer SA

Sion, Switzerland

FranchiseNew vehiclesUsed vehiclesWorkshop
Founded 1996
Profile last updated: September 6, 2026

About

Founded in 1996, Urfer Group is a franchise car dealer based in Sion, Switzerland selling BMW, MINI, BMW Motorrad.

Urfer Group is an authorized BMW, MINI, and BMW Motorrad dealer group established in the Valais region of Switzerland. Operating three locations in Sierre, Sion, and Martigny since 1996, the company specializes in selling new and used vehicles, with a strong focus on electric and hybrid mobility solutions. The group operates an integrated workshop, certified bodywork service (Repanet certified), and parts department. Services include vehicle sales, test drives, trade-in, financing, leasing, winter storage, vehicle parking surveillance, and comprehensive repair and maintenance. Urfer Group emphasizes environmental sustainability through solar installations, water-based paints, and local partnerships. The company is known for customer-centric service and represents three prestigious brands with distinct market positioning.

Location

Sion, Switzerland

Founded

1996

Legal name

Claude Urfer SA

Focus areas

BMW dealerMINI dealerBMW Motorrad dealerelectric vehicleshybrid vehiclesworkshopbodyworkused carsvehicle leasingsustainability

Languages spoken

FRDE

What they sell

Brands sold

BMWMINIBMW Motorrad

Vehicle types

CarsMotorcycles

Services

WorkshopPartsTrade-inFinancingLeasing

Opening hours

Monday
08:00 – 18:00
Tuesday
08:00 – 18:00
Wednesday
08:00 – 18:00
Thursday
08:00 – 18:00
Friday
08:00 – 18:00
Saturday
09:00 – 17:00
Sunday
Closed

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