Shrujan

Founded in 1969, Shrujan is a non-profit organisation based in Bhujodi, Bhuj, India working on heritage, community development.

Shrujan is a craft organisation based in Kutch, Gujarat, India, that has worked for over five decades to preserve the living handcraft traditions of the region's artisan communities. Founded by Chanda Shroff, it works with women artisans across Kutch, supporting skill development, design development, sampling and production in collaboration with artisan communities. Its campus in Bhujodi serves as the base where designs are developed and craft processes are carried out. Shrujan's Avinya brand sells handcrafted textiles and garments, including hand-embroidered, hand block printed, hand-woven and Ajrakh pieces, through retail stores in Ahmedabad, Mumbai and New Delhi and an online shop. The organisation also runs exhibitions, campus visits, Kutch craft journeys and a museum (LLDC Museum), and undertakes gifting and collaboration projects with organisations and individuals.