World Tourism Association for Culture and Heritage

World Tourism Association for Culture and Heritage is a non-governmental organisation based in Manchester, United Kingdom working on heritage, arts & culture.

The World Tourism Association for Culture and Heritage (W.T.A.C.H.) is a not-for-profit membership organisation and NGO. It works to protect and preserve the cultural heritage, history and cultural values of communities worldwide by promoting best practice, ethical principles and standards for responsible, sustainable and equitable tourism. It brings together public, private, community-based and academic sector organisations to advise governments, donors, destinations and the tourism sector on cultural heritage tourism planning. Membership requires compliance with its Codes of Conduct and Ethics and Standards. It offers membership tiers for national, state and city tourism offices, NGOs and not-for-profit bodies, along with research, data, events and seminars.