GenCell

GenCell

GenCell Ltd.

Petach Tikva, Israel

HydrogenEnergy Storage
Profile last updated: April 30, 2026

About

GenCell is a renewable energy company headquartered in Petach Tikva, Israel specializing in Hydrogen, Energy Storage.

GenCell develops and markets hydrogen and ammonia fuel cell power solutions. Its product lines include the GenCell FOX off-grid primary power system, which extracts hydrogen on demand from ammonia; the EVOX, a grid-optional system combining fuel cells and battery storage for DC fast EV charging; the BOX for telecom and backup power; and the REX for utility substation backup. The company also offers GEMS energy management software and is developing green ammonia production technology (Water2Power).

Headquarters

Petach Tikva, Israel

Focus areas

hydrogenfuel cellsammoniagreen ammoniaEV chargingbackup powermicrogridsoff-grid powertelecomutility substationsenergy management software

Products & services

Business models

B2B

Value chain

R&DManufacturingDevelopment

Service areas (1)

  • Global

    Supplies hydrogen fuel cell power solutions for backup, off-grid, EV charging and microgrid applications.

Locations

Headquarters

HaTnufa St 7, 4951025, Petach Tikva, Israel

Operating locations (2)

  • Fannin Street 1201, Houston, Texas, United States
  • Wilshire Blvd. 12100, Los Angeles, California, United States

Service regions

United StatesIsraelMexico

Projects

2

GenCell EVOX demonstration at Cal EPIC

Hydrogen fuel cell EV charging system

Demonstration of the GenCell EVOX fast EV charging system at the Cal EPIC headquarters.

Sacramento, United States

First U.S. EVOX launch and demonstration, Austin

Hydrogen fuel cell EV charging system

Launch of the first GenCell EVOX demonstration in the U.S., with a panel for utilities and emergency agencies.

Austin, United StatesCompleted: 2024-05-01

Credentials & affiliations

Certifications

ISO 9001:2015

CE/EU Declaration of Conformity for GenCell BOX

Issued by: European Union

TÜV Rheinland certificate for GenCell BOX (2023)

Issued by: TÜV Rheinland

Industry memberships

Hydrogen EuropeAmmonia Energy Association

Partnerships

Cal EPIC, Sacramento Clean Cities Coalition, Sacramento Metropolitan Air Quality Management District, Instant ON Energy, Western Pump, Turtle

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