100donnevestitedirosso

Founded in 2017, 100donnevestitedirosso is a non-profit association based in Genova, Italy working on gender equality, human rights.

100donnevestitedirosso Odv is an Italian volunteer association and awareness movement founded in Genoa in 2017. It campaigns against violence against women and for gender equality and equal opportunities, promoting a culture of respect. Its best-known activity is an annual flashmob in which participants dress in red, held in Italian cities between 8 March and 25 November. The movement also runs a music and publishing strand, including the song 'Yallah' and the book '100 donne vestite di rosso', and works with UNICEF. Its founder is Alessia Cotta Ramusino.